Best Potato Chip Brands Ranked in 2025
What are the best potato chip brands in 2025?
Few snacks are as universally loved as the humble potato chip. Crispy, salty, and endlessly versatile, chips have become a staple in households across the globe. Whether you enjoy them plain or flavoured, in large family bags or individually packed, there is a brand out there that’s probably your go-to. But with the snack aisle more crowded than ever, which potato chip brands truly stand out?
In this guide, we’ll rank the best potato chip brands in 2025, with a focus on taste, variety, texture, and popularity. Whether you’re a casual muncher or a flavour-chasing foodie, these are the brands you need to know.
Why Potato Chips Are So Popular
Potato chips (or crisps, as they’re called in the UK) are not just about satisfying cravings. They’re about nostalgia, convenience, and flavour innovation. The simplicity of sliced potatoes, oil, and salt has transformed into a massive global market of gourmet flavours, vegan options, kettle-cooked textures, and limited-edition drops.
What Makes a Great Potato Chip Brand?
Before we rank the best, let’s set the criteria. A top-tier chip brand in 2025 should offer:
- Consistent Quality: Crunch, freshness, and balanced seasoning.
- Flavour Variety: From classic salted to adventurous global flavours.
- Wide Availability: Easily found online or in local shops.
- Packaging and Portion Options: From sharing bags to snack packs.
- Brand Reputation: Customer loyalty and innovation over time.
Top 10 Best Potato Chip Brands in 2025
1. Lay’s (Walkers in the UK)
Lay’s is arguably the most recognisable potato chip brand in the world. Known as Walkers in the UK, they consistently deliver classic flavours and creative limited editions. Their iconic Salt & Vinegar and Cheese & Onion are still bestsellers in British supermarkets.
- Best flavour: Prawn Cocktail (UK), Sour Cream & Onion (US)
- Why it’s top: Availability, flavour innovation, and nostalgia.
2. Kettle Chips
If you’re a fan of crunch, Kettle Chips is a must. Their hand-cooked, thick-cut crisps offer a rustic texture with bold flavour profiles. They often use real ingredients, with options like Mature Cheddar & Red Onion and Sweet Chilli.
- Best flavour: Sea Salt & Balsamic Vinegar
- Why it’s top: Artisan quality with mainstream access.
3. Tyrrells
This British brand brings a posh twist to your usual chip fix. Tyrrells are known for their heritage potatoes and quirky packaging. Their crisps are often seen at high-end grocery chains and are gluten-free.
- Best flavour: Lightly Sea Salted, Black Truffle & Sea Salt
- Why it’s top: Premium quality and unique flavour range.
4. Pringles
Technically not “chips” in the traditional sense, Pringles still make the list because of their iconic tube, unbeatable crunch, and international variety. Their stacking shape is great for controlled snacking.
- Best flavour: Sour Cream & Onion, Texas BBQ
- Why it’s top: Global flavour variations and perfect crunch.
5. Miss Vickie’s
A North American favourite, Miss Vickie’s kettle-cooked chips are made with simple ingredients and offer that satisfying crunch. They’re gaining popularity worldwide.
- Best flavour: Jalapeño
- Why it’s top: Natural ingredients and slow cooking method.
6. Proper Chips
A modern UK brand known for its plant-based approach and lentil-based chips. These are perfect for those looking for a healthy alternative without sacrificing flavour.
- Best flavour: Barbecue Lentil Chips
- Why it’s top: Health-conscious snacking.
7. Herr’s
Popular in the U.S., Herr’s offers bold, sometimes wacky flavours that have a cult following. Their Old Bay and Buffalo Blue Cheese flavours are legendary.
- Best flavour: Jalapeño Cheese Curls
- Why it’s top: Flavour experimentation.
8. Cape Cod
Another kettle-cooked champion, Cape Cod is known for its simple, salty, and crunchy appeal. Clean ingredients and consistent quality make it a staple.
- Best flavour: Sea Salt & Vinegar
- Why it’s top: Minimalist and classic.
9. Seabrook
A Yorkshire favourite, Seabrook is underrated globally but beloved in the UK. Their crinkle-cut crisps pack punchy flavour with a satisfying crunch.
- Best flavour: Canadian Ham
- Why it’s top: British charm and bold flavours.
10. Dirty Potato Chips
These kettle-cooked chips have a cult following thanks to their rich flavours and “dirty” cooking method (unwashed potatoes for deeper taste).
- Best flavour: Salted & Cracked Pepper
- Why it’s top: Crunch with character.
When comparing the best potato chip brands, flavour variety and texture play a huge role. Some brands go beyond the basics to offer globally inspired tastes.
Emerging Trends in the Potato Chip Market
- Global Flavours: Expect more flavours inspired by international cuisines — think Thai Sweet Chilli, Indian Masala, or Korean BBQ.
- Health-Focused Options: Brands like Proper Chips are tapping into the vegan, low-fat, and high-protein trend.
- Eco-Friendly Packaging: Recyclable and compostable bags are becoming more common.
- Limited-Edition Drops: Seasonal or regional flavours create hype and drive loyalty.
Final Thoughts
The best potato chip brand isn’t just about taste — it’s about experience, availability, and innovation. From classic UK staples like Walkers to emerging health-conscious options like Proper Chips, 2025 offers something for every kind of snacker.
Whether you’re preparing for a night in, looking to impress party guests, or just want a satisfying crunch on the go, the brands above won’t disappoint.
For more flavour rankings, snack pairings, and foodie insights, stay tuned to Mawcook — where taste travels the world.
From family favourites to gourmet flavours, the best potato chip brands continue to surprise us with creativity and quality. Which one is your go-to?
